“We have always loved the captive audience engagement that cinema advertising offers. Now we also have research that supports its use. Measuring the results from back-to-school promotion, we had more text in to win responses from digital pre show than any other media source.”— Laurissa Stebeleski, Vice President Media, zig Toronto
Cineplex Movie Theatres
Cineplex Media represents 94% of Canada’s box office from coast-to-coast with an average monthly reach of 8 million moviegoers. With 5 different media opportunities Velocity is able to engage this captive audience on many different levels including:
– Full Motion (35mm Film Rolling Stock)
– Digital Pre-Show (DPS)
– Cineplex.com
– In Lobby
– Famous Magazines